Soï is a Scandinavian jewelery brand established in 2023 by designers Anna Jäpelt & Cecilie Kennedy. Anna & Cecilie's love for crystal jewelery has grown throughout their upbringing and has been a reminder that they should remember to look after themselves and support them in their own needs. Soï was therefore created with the aim of conveying a deeper story about self-acceptance through the choice of crystal jewellery, with the hope that it will become an integral part of our customers' everyday life. Soï's crystal jewelery is sold in selected lifestyle and jewelery stores in Scandinavia, as well as on its own webshop.